WASHINGTON, D.C. – The Financial Technology Association (FTA) today welcomed identity verification platform Persona to its membership of innovative financial technology companies. Persona is a leading provider of secure and privacy-centric identity verification services and management trusted by startups and the world’s largest companies.
“Identity verification is foundational to the future of finance, and Persona is at the forefront of building secure, flexible, and compliant solutions for the digital age,” said Penny Lee, President and CEO of FTA. “We are excited to welcome Persona to FTA and look forward to working together to shape policies that support trust, security, and innovation in financial services.”
“We are thrilled to join the Financial Technology Association’s community of leading fintech companies and look forward to collaborating with industry peers to shape the future of finance,” said Rick Song, CEO of Persona. “Joining FTA reflects our commitment to modernized financial policies and regulations that embrace digital innovation while ensuring safety, privacy, and compliance.”
Persona helps leading businesses stay ahead of fraud risk and manage regulatory requirements with a cutting-edge suite of identity verification, advanced fraud detection, and compliance tools. By offering a comprehensive and configurable identity platform, Persona adapts to each business’s needs, helping them maximize conversations while combating emerging fraud techniques. Designed with privacy at its core, Persona ensures sensitive personally identifiable information (PII) is protected and enables businesses to comply with regional regulatory and privacy standards.
Persona joins FTA’s diverse membership of innovative fintech companies, including leaders in digital payments, investing, neobanking, consumer and small business finance, data aggregation, and more. With Persona’s membership, FTA further strengthens its mission to engage with policymakers, regulators, and the public on the value of fintech and to promote technology-driven financial services that benefit consumers and businesses across the country.
About FTA
The Financial Technology Association (FTA) is a network of fintech leaders shaping the future of finance. We champion the power of technology-driven financial services to catalyze innovation and advocate for modernized policies and regulations that reflect the digital transformation. To learn more, visit FTAssociation.org.
About Persona
Persona offers a unified identity platform that gives businesses the building blocks they need to securely collect, verify, manage, and make decisions about individuals’ and businesses’ identities — along with automation and orchestration tools to streamline the entire process from end to end.
Founded in 2018, Persona is headquartered in San Francisco and is available in 200+ countries and territories and 20 different languages. Persona serves any business that needs to verify its customers online, including AI platforms, retail, fintech, marketplace, delivery services, real estate and hospitality, HR, edtech, legal services, home and childcare services, and more. For additional information, please visit https://withpersona.com/