WASHINGTON, D.C. – The Financial Technology Association (FTA) today welcomed Cleo, the world’s first AI financial assistant, to its membership of innovative financial technology companies. Cleo uses cutting-edge AI technology to help millions of people budget better, build credit, and avoid overdrafts so they can live their best financial lives.
“At a time when affordability is top of mind, fintech companies like Cleo are delivering meaningful tools to help Americans manage their money more effectively,” said Penny Lee, President and CEO of the Financial Technology Association. “We are delighted to welcome Cleo to FTA and look forward to working together to advocate for financial policies and regulations that benefit American consumers.”
“Joining FTA reflects our belief that better money tools shouldn’t be reserved for people who already have plenty of it,” said Barney Hussey-Yeo, Founder and CEO of Cleo. “We’re excited to work alongside other fintechs to raise the bar for transparency, trust, and access, and to help build a financial system that actually works for everyday Americans.
Cleo is an AI-powered financial app that helps users understand and manage their money through personalized coaching and advice, delivered with humor to make money feel less intimidating and more human. Through features and games like MoneyIQ, spend management and debt relief, earned wage access, and a high-yield savings account, Cleo puts more than a million monthly active users in control of their finances.
FTA represents innovative companies using technology to power and improve Americans’ financial lives. Our members offer tools that let consumers, small businesses, and startups get credit, pay bills, send money, or fund a new business idea, all with the touch of a button. FTA champions modernized policies and regulations that expand access, drive competition, and enhance financial inclusion choice and inclusion. To learn more, visit FTAssociation.org.
ABOUT US
The Financial Technology Association (FTA) is a network of fintech leaders shaping the future of finance. We champion the power of technology-driven financial services to catalyze innovation and advocate for modernized policies and regulations that reflect the digital transformation.
ABOUT CLEO
Cleo is the world’s first AI financial assistant who transforms the complexity of money into simple, honest conversations. With a unique blend of predictive intelligence and human understanding, Cleo is building a future where smart financial decisions are within everyone’s reach.
Cleo speaks like a friend but with expert-level insights. She remembers spending patterns, predicts needs, and delivers radically personalized guidance through budgeting, saving, credit-building, and intelligent money coaching. Cleo normalizes money conversations and is available 24/7—because understanding your finances shouldn’t require a finance degree.
Founded as a pioneering AI chatbot, Cleo has evolved into a powerful financial intelligence platform that empowers millions to make smarter financial decisions.