WASHINGTON, D.C. – The Financial Technology Association (FTA) today announced that Rho, the automated spend and cash management platform for businesses, has joined the association, bolstering the FTA’s roster of financial technology leaders. 

“Fintech is the tool of choice for entrepreneurs and business owners,” said Penny Lee, President, and Chief Executive Officer of the Financial Technology Association. “From corporate cards and expense management to business banking and treasury, Rho supports finance teams across the country. We’re delighted to welcome Rho to FTA and look forward to advocating for modernized financial policies to help businesses succeed. ” 

“We’re thrilled to join the FTA and participate in the dialog between industry and policymakers as we continue to build products that help modernize the financial systems of businesses across the United States,” said Everett Cook, CEO & co-founder of Rho.

Companies underserved by large, legacy financial institutions commonly have complex finance stacks riddled with friction, making corporate spend and cash management difficult. Rho solves this challenge by helping these businesses manage all spend and cash in a single, automated system that reduces time spent on manual processes like expense reporting and reconciliation. 

FTA represents digital finance leaders supporting businesses of all sizes and supports policy efforts to provide small businesses access to capital and financial services. Click here to learn more about the small business owners who rely on digital financial tools to power their businesses.


The Financial Technology Association (FTA) is a DC-based trade association representing industry leaders shaping the future of finance. We champion the power of technology-centered financial services and advocate for the modernization of financial regulation to support inclusion and responsible innovation.

About Rho

Founded in 2018 by Everett Cook and Alex Wheldon, Rho is the automated spend and cash management platform for organizations. With corporate cards, AP automation, banking services, treasury & more built-in, Rho combines all the tools needed for finance leaders to control all spend, maximize return on cash, and end finance system inefficiency.

Banking services provided and cards issued by Webster Bank, N.A., Member FDIC. All Rights reserved. © 2019-2023 Under Technologies, Inc. DBA Rho Technologies. Rho is a trademark of Under Technologies, Inc. Rho is not a bank. Rho partners with FDIC-insured banks to offer banking products and services.

Investment management and advisory services provided by RBB Treasury LLC, an SEC-registered investment adviser. RBB Treasury LLC facilitates investments in securities: investments are not deposits and are not FDIC Insured • Investments are not bank guaranteed, and may lose value. Investment products involve risk, and past performance does not guarantee future results.