#PoweredByFintech: Celebrating Entrepreneurs and Small Businesses

Afterpay and Tres Colori

Tres Colori, a personalized jewelry brand based in New York City — values access to Buy Now Pay Later to offer affordable payment options to customers.

Owner Ori Matalon emphasizes that “Afterpay has allowed us to make our personalized, handcrafted jewelry more accessible to a wider audience, especially during peak seasons. Its flexibility has been a key factor in increasing customer satisfaction and boosting sales during key times like Black Friday and the holiday season.”

Check out Tres Colori’s shop ➡️ https://trescolori.com/

Learn more about the ways Afterpay serves small businesses ➡️ https://www.afterpay.com/en-US/for-retailers

PayPal and Win Win Coffee

Located in Philadelphia, PA, Win Win Coffee is on a mission to transform the coffee industry by centering the rich heritage of the African diaspora in every cup.

“One of the biggest challenges of being a small business is having a voice that is loud enough to be heard,” shared Matt Nam, Co-founder of Win Win Coffee. “Partnering with a fintech company like PayPal, who supports and has meaningful small business initiatives, to help amplify our voice, has been life-changing.”

“PayPal has done so much more for us beyond just powering our payments and checkout. PayPal has supported us and provided access to capital, mentorship, and business resources and networks,” said Nikisha Bailey, Co-founder of Win Win Coffee.

With PayPal’s help, Nikisha and Matt gained access to capital through grants and accessed resources like help with business plans, marketing, and PR that have given them the ability to build and scale their businesses. “PayPal has been a true accelerator partner for us,” says Nikisha.

Shop Win Win Coffee ➡️ https://winwin.coffee/

Check out PayPal’s entire suite of small business products and services ➡️ https://www.paypal.com/us/business

Stripe and Goodfynd

Meet Goodfynd Inc., a game-changing marketplace for food truck vendors in the DC Metro Area!

As a software-as-a-service (SaaS) company, Goodfynd provides holistic payment offerings that power small vendors, including online ordering, pre-ordering, point-of-sale software, and invoicing. With Stripe powering their payments, Goodfynd offers a reliable experience for their customers and makes payment processing effortless for their food truck partners.

Stripe made it easy for Goodfynd founder and CEO Sofiat Abdulrazaaq to scale by providing the infrastructure that helps manage everything from payments to reporting.

Learn more about how Goodfynd is supporting food trucks ➡️ https://www.goodfynd.com/

Discover how Stripe powers small businesses and entrepreneurs ➡️ https://stripe.com/payments

Square and hed11

Located in the heart of San Francisco, today’s small business spotlight is hed11, a restaurant redefining fine dining with its 2024 Michelin Guide recognition and an 11-course tasting menu of authentic, local Thai cuisine.

“Across our two locations, hed11 uses Square to run and operate. As the sole owner managing both restaurants, Square has truly simplified my operations and made my life easier. Unlike other point-of-sale systems, Square stands out for its user-friendly interface and efficiency,” says Naruephon “Billie” Wannajaro, owner of hed11.

“It makes everything from order processing to inventory management seamless and stress-free. I’m also able to access reporting insights that, in return, help us grow revenue. Square has been a game-changer for us.”

Check out hed11’s offerings ➡️ https://hedeleven.com/

Learn more about the ways Square powers small businesses ➡️ https://squareup.com/us/en

Stripe and theCut

Based in New York City and founded by two high school best friends, Obi Omile and Kush Patel, theCut is a technology platform modernizing the #barbershop experience. With over seven million users and more than 70,000 #barbers, theCut has facilitated nearly 90 million appointments with the help of their #fintech partner Stripe.

“By launching selfie and document verification for new barbers using Stripe Identity, theCut is now able to approve 90% of applications for payment processing. Previously, it was only able to verify 40%, which required a significant amount of manual review to verify the remaining 60%,” said the confounders.”  “Shortly after switching to Stripe, theCut launched Stripe Payments and Stripe Connect to handle its end-to-end payment needs – from global payouts to creating new revenue streams – all while Stripe manages onboarding and user verification. Together, these products enable theCut to onboard users for online and in-person payments and unify payouts across channels.”

Learn more about how theCut is changing the barbershop game ➡️ https://www.thecut.co/

Discover how Stripe powers technology platforms like theCut ➡️ https://stripe.com/identity #PoweredByFintech #Entrepreneurship

Betterment and Good Roots

Good Roots is a firm dedicated to empowering farmers and food entrepreneurs. Fintech plays a key role in helping small businesses like Good Roots thrive, enabling efficient, accessible financial management from anywhere.

“For our fully distributed, remote team, fintech solutions offer a seamless way to manage operations with the right balance of control and ease,” says Heather Lyons, Director of Finance & Operations. “With Betterment, we can access a wide variety of portfolios, risk profiles, and automated rebalancing without getting overwhelmed by every investment choice. This kind of robo-investing has been a huge advantage for our team setup.”

Betterment supports small businesses by providing accessible, automated financial planning and investment tools that help teams manage cash flow, optimize investments, and build long-term financial stability.

Dive into Betterment’s offerings ➡️ https://betterment.com/work

Learn more about Good Roots ➡️ https://growgoodroots.com/team/

Intuit Quickbooks and Worxbee

Meet Worxbee – a small business based in Greenville, SC, serving customers across the U.S., redefining virtual executive support, and empowering leaders to thrive in today’s dynamic world.

Kenzie Biggins, founder and CEO of Worxbee, embarked on her journey into the Virtual Executive Assistant industry somewhat unexpectedly. In 2013, during a business discussion with a retired executive from The Coca-Cola Company, Kenzie experienced a pivotal lightbulb moment. The executive expressed a need for high-level administrative support, sparking the idea that would eventually lead to the creation of Worxbee.

“At Worxbee, we strategically harness fintech tools to enhance our operational efficiency and elevate the processes we use to deliver service. By leveraging these platforms, like Intuit QuickBooks, for accounting and advanced payment options, we ensure sound management of transactions and cash flows. This approach assures accurate and reliable billing for our clients while guaranteeing timely compensation for the Executive Assistants in our network. We depend on fintech companies, especially those that focus on small businesses, to keep innovating so we can stay focused on what we do best, helping busy executives reclaim time,” shares Kenzie.

Learn more about Intuit Quickbooks ➡️ https://quickbooks.intuit.com/small-business/

Check out Worxbee ➡️ https://worxbee.com/about

Stripe and KirbnJays Heating & Cooling

KirbnJays Heating & Cooling is a family-owned and operated business in O’Fallon, MO, with over 18 years of HVAC experience.

KirbnJays Heating & Cooling relies on Stripe to access flexible financing options such as Stripe Capital, which provides loans based on sales performance, with automatic repayments tied to future revenue.

Stripe Capital helped KirbnJays access working capital quickly so they could focus on serving their customers. Owner Jason Green shares, “the Stripe loan through Housecall Pro was easy. [For the] repayment process, I didn’t have to set anything up. As I earned money from doing business, the repayment of that loan happened automatically. I didn’t have to follow any of that. It was just like, ‘Here’s some money to use to get you through these slow times. When you’re busy, we’re just going to take a little bit until it’s paid off. Don’t worry. We got you.’ That’s how it felt.”

Learn more about Stripe’s Capital product ➡️ https://stripe.com/capital

Check out KirbnJays Heating & Cooling services ➡️ https://www.kirbnjayshvac.com/

Pipe and Swella Inc.

Swella, Inc. is based in Atlanta, GA & Charlotte, NC, and on a rapid growth path thanks to their fintech partner, Pipe!

Swella’s founder, Brooke Hill, was thrilled to receive a capital offer from Pipe that powered the growth of her small business with re-payments that adjusted to her revenue flow. In Brooke’s words, the capital offer “accelerated our business growth and helped us launch our second location. As a small business owner, the weight can be heavy in securing the financial means to launch a retail space. Often, traditional loans/debt want a personal guarantee, which is not founder-friendly. [Pipe] was able to see our performance and [offer] us the capital to multiply without the need for a personal guarantee or even a lengthy application and approval process. We love that we can [access capital] and forget it with seamless automatic payments based on our revenue.”

Learn more about Swella, Inc. ➡️ https://www.swellabeauty.com/

Discover how Pipe powers small businesses like Swella ➡️ https://pipe.com/products/capital

Bluevine and Timberdoodle Co. 

Timberdoodle Co. is an online curator of homeschooling resources in Shelton, WA.

Bluevine supports small businesses like Timberdoodle by offering flexible lines of credit and innovative banking solutions designed to meet their unique cash flow needs. With fast access to capital and easy-to-use financial tools, Bluevine empowers entrepreneurs to focus on confidently scaling their businesses.

At first, Timberdoodle lacked the digital tools that CFO Grace Deffinbaugh needed to manage her family business’s finances on the go. She knew she was spending too much time driving to and from the bank to deposit checks, plus the business wasn’t earning interest on its checking balances. So, Grace found Bluevine and never looked back.

As Grace puts it, “Since switching to Bluevine, we’ve saved countless hours and earned high interest.”

Learn more about how Timberdoodle upgraded its business banking with Bluevine ➡️ https://www.bluevine.com/blog/timberdoodle-business-checking-case-study

Check out Timberdoodle Co. ➡️ https://timberdoodle.com/

PayPal and Chai Direct

Chai Direct, founded by Troy and Alexis Stetina in Deming, New Mexico, is a retailer that specializes in a curated selection of over 100 chai tea varieties, paired with detailed taste-test reviews and ratings through their unique “Taste-O-Meter™” system to help customers make informed choices.

Through PayPal Complete Payments, Chai Direct was able to enable Fastlane by PayPal to improve their guest checkout experience. Chai Direct, Co-founder Troy Stetina shared that Fastlane helped them avoid the summer slowdown and increase customer conversions.

“Fastlane makes it easy for people to try our products and for us to grow our customer base,” Troy shared. “Usually summer is our ‘off’ season, but this summer has not slowed at all – our conversion rate has increased 35 percent between Aug 2023 and August 2024 and I believe that Fastlane is largely responsible for that increase.”

As the Chai Direct team prepares for the upcoming 2024 holiday shopping season, Troy embraces new ideas to stay flexible. “We had some good success last year by highlighting special holiday themed items as “stocking stuffers,” and showcasing them on a special Holiday Gift Giving page.” This turned out to be an easy way for current customers to try new products and share them with friends and family. “We’re planning this year’s list of items and the promos we’ll do to highlight them. And now with Fastlane by PayPal, we are looking forward to it being even easier for our shoppers to gift these stocking stuffers to new potential Chai Direct fans.”

Learn more about Fastlane by PayPal ➡️ https://www.paypal.com/us/fastlane

Shop at Chai Direct ➡️ https://chaidirect.com/

Stripe and Platinum Full Service Plumbing

Platinum Full Service Plumbing is a trusted small business in Puyallup, WA!

Colton Bilderback, owner of Platinum Full Service Plumbing, shares how Stripe-powered tools, like Housecall Pro and the Stripe card reader, help keep his business running smoothly.

“When I started my business and I had issues collecting payment, I remember thinking back and remembering my dad having the same issue. Luckily for me, I had Housecall Pro and it helped me accept payment faster without the struggle that my dad went through. We use our card reader, which is made by Stripe, and we’re able to collect payment same day, and that really helps keep our business going with capital,” says Colton.

Learn more about Platinum Full Service Plumbing ➡️ https://platinumfullserviceplumbing.com/

See how @Stripe helps small businesses like Platinum Full Service Plumbing ➡️ https://stripe.com/payments

Intuit and Ravenox

Ravenox, a small business in Burlington, NC, is creating high-quality, sustainably produced ropes designed for strength, reliability, and adventure. Founded on a passion for outdoor exploration and environmental stewardship, Ravenox is dedicated to making products that perform under pressure while minimizing their environmental footprint.

Sean Brownlee, founder of Ravenox, shares how fintech tools like Intuit have supported the company’s success: “At Ravenox, fintech solutions have streamlined everything from access to capital to daily operations. Tools like QuickBooks and Mailchimp have been essential in helping us manage cash flow, analyze customer data, and engage with our community in meaningful ways. It’s incredible to have technology that allows us to focus more on growth and less on paperwork!”

Learn more about Ravenox ➡️ http://ravenox.com/

Discover how fintech tools like @Intuit power small businesses like Ravenox ➡️ https://quickbooks.intuit.com/small-business/

Forward Financing and Smarter Consulting

Smarter Consulting in Lenexa, KS, is dedicated to helping underserved individuals, particularly women and minorities, upskill in tech through mentorship and apprenticeships.

Owner, Sharon Weaver, started working with Forward Financing to quickly access the capital she needed to help stabilize her business and maintain her employees in between projects. Offering revenue-based financing, Forward provided Sharon with the quick and efficient injection of capital she needed to maintain day-to-day operations and support business growth.

“Now that I’ve worked with Forward Financing, it is nice to know that there are other options out there. I really only thought about the more traditional lending opportunities and I think this was nice to see more innovative practices in finance,” shares Sharon. Forward Financing provides fast, flexible working capital to small businesses that may face challenges accessing traditional financing options.

Check out Smarter Consulting ➡️ https://smarter-consulting.com/

Learn more about ForwardFinancing and what makes their product uniquely suitable for small businesses ➡️ https://www.forwardfinancing.com/our-product/

Bluevine and Wander Africa

Wander Africa is a small business based in Black Mountain, NC that creates authentic, eco-conscious adventures that combine personalized experiences with a commitment to sustainability, conservation, and meaningful connections to Africa’s culture and communities.

Owner and founder Jay Parmar shares that Wander Africa had been using a big, traditional bank that didn’t let them earn interest on checking balances and made it difficult to get support when they needed it. So, Jay asked his accounting firm if there was a better solution for small businesses, and they recommended Bluevine.

Jay says, “We love that Bluevine is focused on building personal relationships with their customers, and we have access to actual humans.” Jay’s favorite feature is sub-accounts for better budgeting. “We use our sub-accounts to separate cash flow for monthly expenses, marketing budget, interest accrued… so when we log in, we have a clear outlook of how all our funds are being allocated and what that budget is used for,” he says. “For any small business owner who wants something streamlined and easy to use and doesn’t need a physical branch, Bluevine can tick all the boxes. I would 100% recommend Bluevine for any business, whether you’re small or large.”

Learn more about how Bluevine serves small businesses ➡️ https://www.bluevine.com/business-checking

Check out Wander Africa ➡️ https://www.wanderafrica.com/

Intuit and The Shani Project

Meet The Shani Project, a small business in Minneapolis, MN, dedicated to creating a safe and authentic space for individuals to prioritize their mental health and well-being while fostering healthy interpersonal relationships. Led by Shani Tran, a therapist, TikToker, speaker, and writer, the project uses humor and honesty to destigmatize mental health and support clients on their healing journey.

Intuit QuickBooks #Capital provides small businesses with fast, flexible funding options to help manage cash flow, grow, and cover expenses. Shani shares that “the Shani Project is about creating access to Black Mental health therapists. Fintech has allowed me to expand my business and hire more Black therapists to create that access. QuickBooks Capital was easy to use and very understandable, which can often be a challenge for someone like me who has ADHD.”

Learn more about QuickBooks Capital ➡️ https://quickbooks.intuit.com/business-banking/loans/

Check out The Shani Project ➡️ https://www.theshaniproject.com/ and follow Shani on TikTok ➡️ @theshaniproject